Gap Inc., an iconic American clothing and accessories retailer, has been a staple in the fashion industry since its inception in 1969. Founded by Don Fisher and his wife Doris Fisher in San Francisco, Gap Inc. has grown from a single store aimed at solving a simple problem—finding a pair of jeans that fit—into a global powerhouse with a diverse portfolio of brands, including Old Navy, Banana Republic, and Athleta, among others.

A Solution to a Common Problem

The story of  began with Don Fisher's frustration over not being able to find a pair of jeans that fit properly. This led to the opening of the first Gap store on Ocean Avenue in San Francisco, which primarily sold Levi's jeans and LP records to attract the younger generation. Show Less